The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting nearly 35,000 entries every year in local local AAF club competitions.

Conducted annually by the American Advertising Federation (AAF), the local AAF club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards — recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local AAF clubs in one of 17 district competitions. District winners are then forwarded to the national stage of the American Advertising Awards.

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Step One: Review

Review your creative work completed between January 1, 2020 – December 31, 2020.
Work submitted must have been published/broadcast during the 2020 year to be eligible.
Select what you feel are your very best projects.

Step Two: Collect

Collect the names and titles of all those involved in the works you select (designers, project managers, writers, etc.).
Collect the digital and tangible assets of your projects (*.pdfs, *.jpg, *.png, *.mov or *.mp4, etc.).

Entry Fees

Member Single Entry: $89.00
Member Campaign Entry: $120.00

Non-Member Single Entry: $178.00
Non-Member Campaign Entry: $240.00

Student Entry: $40.00

Step Three: Submit

Now that you have all your team credits and assets together, visit the online entry portal to enter your work into the American Advertising Awards competition. Digital files must be uploaded to the portal for all entries, even if physical entries are being dropped off or mailed. Physical entries (printed, 3D, etc.) require an envelope or package to be delivered to show proof of production. For large public displays and installations, uploading a high-resolution photograph of the work is acceptable. If the content's end-use is purely digital, there is no need to drop off or mail an envelope. In the case of apps, DO NOT upload executable files — instead record a brief demo of the app and upload the video file. All digital files should be high enough resolution to look sharp on a 1920x1080 display. PLEASE edit all video content to three minutes or less — otherwise we will do it for you. 

The entry deadline is January 15, 2021 at 5PM.






LATE LATE ENTRY:  Last opportunity to submit your work is January 19th at MIDNIGHT. LATE LATE ENTRY fee of $35 


--- This does not apply to STUDENT entries ---

Step Four: No physical entries are required 

Due to COVID-19 restrictions judging of all work will be conducted virtually. NO PHYSICAL ENTRIES ARE REQUIRED. It is important to upload a PDF of the ENTIRE entry or a video showing your entry to facilitate online judging. In some categories, entrants are allowed and/or required to upload additional digital examples of an entry. This is intended to provide more appropriate content for the judges. For example, if you are submitted an annual report or a printed package as your entry, you can submit photos of the interior and exterior of the piece as well as a video highlighting key pieces of the work for the judges to watch. Since these images and videos are replacing the physical entry, take care in making sure they represent your entry in the best way possible! 

Good luck to all! And let's have a hotsy-totsy time at this year's American Advertising Awards!


past winners

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Got questions? Email us at or call (941) 927-7589