AdFed Suncoast selects judges for the American Advertising Awards

Posted by: Shane Hughes on Monday, January 7, 2019
Tags: ADDYs



Their rooms are reserved. The flights are booked. Each year, we at AdFed Suncoast select three judges from outside the region we serve, so there's no familiarity and no bias with the work they come to critique. We find our judges with the help of AAF National and District networking databases. They arrive at the judging location on January 26th for a day-long review and scoring process. If you are a current member and would like to volunteer on judging day, please contact us.


Christa Moeller 
Creative Director
GSW New York

With more than 20 years of working in the advertising industry reaching from New York City to Spain, Christa's experience as a Creative Director has spanned an expansive breadth of communication objectives and assignments. With a primary focus in the healthcare marketing space, diverse opportunities have afforded her a chance to create promotional material for everything from acne and bowel prep to funeral homes and wine shops. Her true passion lies in embracing the challenges that the pharmaceutical industry brings, and her career in the business has touched virtually every therapeutic category and in multiple languages and markets. Christa seizes any opportunity to pour strategic creativity, top notch design, meaningful copy and vision into every project she touches, and thrives on passionately inspiring her peers to do the same. Christa’s creative work has garnered several awards both in Spain and the US and the list is growing. When not striving with her teams to make the magic happen on every single job, assignment or campaign; Christa can be found traveling, gardening, playing tennis, reading, catching a foreign film and struggling to grasp the Hungarian language.

Christa lives in a boisterous Victorian home located just outside New York City with her husband, his 2 sons, 
and their trilingual Puerto Rican rescue dog, Blöki.


Jim Clark
Owner, Clark & Company
Destin, FL

For over 27 years Jim Clark has been a creative director that is dedicated to seeing his clients succeed. As an agency owner of Clark & Company, Jim provides creative services from business and marketing planning, to comprehensive and integrated creative solutions. He works with his clients on everything from strategy, concept and execution of traditional and interactive media to business and marketing strategy consultation. Jim has been honored with many awards: 2016 Jack Philipps Gold Medal (The highest honor bestowed by the AAF 4th District. It is presented in recognition of outstanding contributions to advertising and furthering the industry’s standards, creative excellence and public service). 1995 AAF Silver Medal Award Winner for Outstanding Advertising Achievement and over 100 Addys (American Advertising Awards). He currently serves for American Advertising Federation - 4th District as Historian and was the founding President of the Emerald Coast Advertising Federation in 1992. Jim has served as a AAF ADDY Judge since 1995 judging throughout the United States.

Identified as a dreamer, a romantic, and a creative genius by many, Jim holds a passion for technology and for helping others any way he can.


Hector Del Valle-Sosa
Art Director, Liquid Creative
Gainesville, FL

Since beginning his graphic design career ten years ago, Hector Del Valle’s award-winning work has creatively captured the character of Alachua County businesses spanning the consumer and B2B industries. He received his bachelor’s degree in marketing from the University of Florida and his graphic design degree from Santa Fe College. At Liquid Creative, Del Valle uses his artistic eye to oversee design production. He has served as AAF Gainesville President for two terms and is a past AAF D4 Addy Chair. When Hector isn’t creating compelling brands, you can find him at a local brewery with his husband Derek or running around with their dogs Jackson and Oso.



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