Rebel Alliance: Eric 'Mean' Melin

Date: Friday, September 29, 2017 | Time: 11:30 am - 1:00 pm

Event Type: Speaker Series

The "Rebel Alliance: Leaders in Change" speakers series is designed to bring the best ideas in advertising to the Suncoast AdFed members.

Topic: Challenging Assumptions in Creative Problem-Solving (To Achieve Airness)

In his role as Senior Social Media Community Manager at ad agency Callahan Creek, Eric Melin applies appropriate brand voice and solves customer problems every day, but the biggest creative challenge of his life was the road to becoming an Air Guitar World Champion.

This talk dissects the very real strategy behind a very unreal competition and finds all kinds of commonalities with ad life. Its subject may be absurdly specific, but its themes are broad, and it resonates with anyone in the creative field who has come up against extreme mental block in their professional life.

This presentation—besides going through a brief and hilarious history of the air guitar—talks about maintaining your passion while going through the arduous steps of any creative process. Epiphanies rarely happen in a bubble. Sometimes that light-bulb moment only happens after much research, trial and error, and some hardcore critical thinking about the problem.

This talk will show you how to go beyond perceived limitations and embrace absurdity in your creative problem-solving. It will also leave you excited and inspired to create your own breakthroughs.

Cinebistro Menu Choices

Nashville Hot Fried Chicken
Nashville Style Crispy, Spicy Chicken, B&B Pickles, Country Slaw, Spiced Honey Syrup
House Ground Bistro Burger
Our Signature Mix of Fresh Short Rib, Brisket and Chuck Beef with Our Special Sauce, Aged Cheddar, Lettuce, Tomato, Onion and Pickles
Hummus Plate
Mixed Vegan Plate with Hummus, Harissa, Tomatoes, Olives, Caperberries, Mixed Crudités, Grilled Flatbread & Lavash
Kale & Chicken Salad
Gilled Chicken, Salted Almonds, Dried Cherries, Pickled Shallots, Sliced Radish and Pecorino Vinaigrette


11:30 - 12:00 Guest check-in
12:00 - 1:00 Speaker & Lunch

Location Cinebistro
3501 S Tamiami Trail
Sarasota, FL 34239