Board of Directors

Shane Hughes - President, Communications Chair

board member - Shane Hughes
Shane Hughes has been in advertising since 1989, as a disciplined Art Director for advertising agencies, printing companies, and in-house marketing departments such as Bealls Department Stores. For the past 16 years, Shane has been a member of the luxury real estate marketing team at Michael Saunders & Company, where he oversees the corporate brand as Creative Director. 
 
Since joining the American Advertising Federation in 2008, Shane has won 22 ADDY Awards including the coveted Judge's Choice in 2013, one Gold and one District ADDY in 2019 a Gold in 2017, a Gold in 2014, three Golds in 2013 and a Gold in 2008.
 
Shane was recruited to AdFed Suncoast in the summer of 2017 and has overseen communications and event planning for the club's past two ADDY galas. Shane believes that the continued success of the club is about welcoming new people and companies to become members, join the board, and contribute their talents — all while bolstering their resumes with their community involvement through AdFed. 
 
Originally from the rural outskirts of Dayton, Ohio, Shane has lived in the Sarasota area since 1991. He enjoys rollerblading, photography, travel, exploring, philosophy, nature, home improvement and spending quality time with his four-year-old son. 

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